Chetak vs iQube: What the Sales Numbers Say

Introduction

In 2025, India’s EV scooter market has become one of the fastest-growing two-wheeler segments. Competition is fierce with Ola, Ather, Hero Vida, and Suzuki all trying to grab market share. Yet, two legacy names — Bajaj Chetak and TVS iQube — dominate headlines, not just because of their product quality, but also because of their sales performance.

Sales numbers tell a story beyond just specifications. They reflect consumer trust, product availability, pricing strategies, and brand positioning. In this blog, we’ll look at the actual sales numbers of Bajaj Chetak and TVS iQube in 2025, compare growth rates, analyze monthly trends, and understand what these numbers say about their leadership in India’s EV scooter market.

Monthly Sales Performance

Let’s first examine how these scooters have performed month by month in 2025:

• TVS iQube
• August 2025: 24,087 units sold, capturing ~23% market share.
• July 2025: 22,242 units sold, with ~22% market share.
• June 2025: 25,274 units sold, its highest monthly sales of the year so far.
• iQube has consistently been India’s best-selling EV scooter for five consecutive months.
• Bajaj Chetak
• July 2025: 19,669 units sold, ~19% market share.
• May 2025: 25,540 units sold, a YoY growth of ~98%.
• March 2025: Record high of 34,863 units — over 1,100 scooters sold daily that month.
• Strong spikes during months when new trims like Chetak 3001 were launched.

Verdict on monthly sales:

• iQube has shown consistency month after month.
• Chetak records higher peaks but also greater fluctuations, often tied to launches or promotions.

Market Share & Growth Rates

Sales numbers only make sense when seen against market share.

Insights:

• TVS iQube maintains steady 20%+ market share across months.
• Bajaj Chetak grows sharply during new variant launches, proving the strength of product refreshes in driving sales.

Annual & Fiscal Sales Totals

Looking at bigger timelines gives us perspective:

• FY24 Totals:
• TVS iQube sold ~189,896 units.
• Bajaj Chetak sold ~115,702 units.
• Cumulative Since Launch (by mid-2025):
• Both iQube and Chetak have crossed 1 million units sold since their launches.

What this means:

• TVS holds the lead in annual volumes, thanks to broader variant options and aggressive rollouts.
• Bajaj is catching up fast, especially with affordable models like the Chetak 3001, which boosted mass-market sales.

What the Sales Numbers Really Mean

Sales aren’t just about units shipped—they reflect buyer psychology and product positioning.

1. Consistency vs Spikes

• TVS iQube has shown consistent sales month after month, signaling steady demand.
• Bajaj Chetak, meanwhile, shows sharp spikes during months with new launches (e.g., Chetak 3001 in May 2025, record March 2025 sales). This suggests Bajaj’s sales are highly influenced by variant launches and promotional pushes.

1. Pricing Sensitivity

• The popularity of Bajaj’s entry-level Chetak 3001 (₹99,990) highlights how price-sensitive the Indian EV market is.
• TVS has captured higher ground by offering multiple variants at different price points, ensuring that customers can upgrade as per budget.

1. Trust in Legacy Brands

• Both Bajaj and TVS benefit from their longstanding brand trust, especially when compared to newer startups like Ola and Ather.
• Buyers who prioritize after-sales service and durability continue to favor these brands.

Buyer Behavior Insights

• For Families
• Chetak sales peaks show that family buyers value sturdiness, comfort, and brand heritage. Its metal body and wider seat appeal to this group.
• For Professionals & Daily Commuters
• iQube’s steady sales growth suggests that professionals prefer its tech features, higher range variants, and quick-charging options.
• For Budget-Conscious Buyers
• Both brands now cater to this segment, but Bajaj’s ₹99,990 entry point resonates strongly.
• TVS, on the other hand, positions itself as value-for-money premium rather than “budget-first.”

Challenges Highlighted by Sales

• Supply Chain Disruptions
• Bajaj’s August 2025 sales dip was tied to rare earth magnet shortages, proving that even strong products can be derailed by supply issues.
• Growing Competition
• Ola and Ather remain aggressive with fast charging and connected features.
• Market Pressure
• Maintaining profitability while scaling EVs is difficult—especially with battery prices still fluctuating.

Yet, both Bajaj and TVS have adapted:

• Bajaj broadened its portfolio with affordable and premium trims.
• TVS launched bigger batteries and faster chargers to counter range anxiety.

Final Verdict

The sales numbers prove one thing: Bajaj Chetak and TVS iQube are India’s true EV leaders in 2025.

• TVS iQube leads with consistent sales and a wide range of trims, making it the most reliable market performer month after month.
• Bajaj Chetak thrives on launch-driven momentum, showing buyers still crave its retro styling, sturdy build, and new affordable models.

In short:

• If you want steady growth, modern tech, and flexible options, TVS iQube dominates.
• If you want heritage appeal, durability, and value-driven launches, Bajaj Chetak is your pick.

FAQs

Q1: Which scooter sells more overall—Chetak or iQube? In FY24, TVS iQube sold ~189,896 units, higher than Bajaj Chetak’s ~115,702 units.

Q2: Which scooter had the highest monthly sales record? Bajaj Chetak in March 2025 with 34,863 units, the single highest monthly figure between the two.

Q3: Which scooter has better market share now? TVS iQube, with ~22–23% share in recent months, compared to Bajaj Chetak’s ~16–20%.

Q4: Are both scooters equally popular across India? Yes, though iQube performs stronger in metros, while Chetak sees strong demand in tier-2 cities thanks to its retro charm and lower entry price.

Q5: Does supply affect sales numbers? Absolutely—Bajaj’s dip in August 2025 was tied to rare-earth supply issues, while TVS’s steady rollouts show stronger supply management.

Conclusion

The sales story of 2025 shows how Chetak and iQube have cemented their dominance in India’s EV scooter market.

• TVS iQube = Consistency, range innovation, and tech features.
• Bajaj Chetak = Launch momentum, retro charm, and durable design.

Together, they not only outsell most rivals but also define consumer trust in EV scooters. As India’s EV adoption accelerates, these two names will likely continue leading the pack — showing that success is built not just on flashy specs, but on steady sales, strong networks, and buyer confidence.